Digital Retail Marketing Coordinator EMEA

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Job Description Digital Retail Marketing Coordinator EMEA

The Digital Retail Marketing Coordinator is responsible for developing, managing and optimizing digital exposure on retail partner platforms along with ensuring creative excellence, drive traffic and increase conversion across all retail destinations (online & offline wholesale partners.). You coordinate retail marketing activities that align with and support the marketing strategy. In this position you will work also closely with the international sales agents & distributors and will be a key partner in servicing their (marketing) needs.

Tasks and responsibilities of the Digital Retail Marketing Coordinator:

  • Work with internal sales agents, agencies and retail partners to develop, manage and optimize manage digital exposure on the top 20 retail partner platforms
  • Develop creative (digital) retail marketing solutions with Graphic Design and global peers to fulfil EMEA market needs, ensure global/regional consistency and local relevancy
  • Develop, manage and optimize digital retail communications based on the seasonal campaign and the retailer’s purpose and needs
  • Collaborate directly with (digital) retailers to implement digital tools and services for their platforms
  • Develop, manage, and optimize online & offline marketing programs in partnership to create promotional programs
  • Generate insights, advocate best practices and research new industry trends/opportunities for marketplaces, increased online sales and other online marketing efforts
  • Map the European digital platform landscape, help build the go-to-market strategy and align approach across Europe
  • Update digital assets. Product imagery, descriptions and categorization as needed with our international retail partners
  • Review brand landing pages and content zones are optimally merchandised with appropriate products and descriptions, as well as marketing campaigns highlighted at the retailers’ platforms
  • Understand, analyze and monitor impact of digital marketing activities on sales and profit goals and advice on activities to ensure sales and profit goals are met for key account partners
  • Retail (digital & offline) support:
  • Provide customer service to key account partners, providing imagery and copy availability on a weekly basis and recapping to internal stakeholders monthly
  • Ensure brand guidelines and standards are upheld and promoted in all retail channels and showrooms
  • Develop, manage, and optimize retail training tools. Seasonal and brand
  • Coordinate seasonal showroom updates according the seasonal marketing direction and come up with innovative ideas for the showrooms
  • Plan, coordinate and execute retail events, develop seasonal POP packages and manage the current stock

In this role you report to the Marketing Manager

Company Profile

Driven by a passion for life outside, this brand is a values-led, independently owned brand from the USA, that’s on a mission to create original and versatile products, improve lives, and inspire outside adventure. Founded in 2003, this brand launched a revolution in the footwear industry by doing a donation of more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation. By working with non-profit partners, consciously creating its products, providing grant funding to grassroots organizations, and activating communities and individuals to protect the places where we work and play, this brand puts its values in motion to leave the world a better place.

Job Criteria Digital Retail Marketing Coordinator EMEA

  • BS/MS degree in a Marketing related studies, or equivalent experience
  • 3+ years of digital retail marketing experience (in sporting goods industry is a plus)
  • Fluent in English written and spoken, German is an advantage
  • Knowledge of Microsoft Office programs
  • Excellent presentation, communication, time management and organizational skills
  • Experience working in a fast-paced environment with multiple stakeholders and decision makers
  • Ability to build strong relationships with all stakeholders and partners
  • Ability to work in a creative group, collaborate and take direction. Working well both within a team and independently
  • Digital and tech savvy
  • Self-motivated, shows initiative, quick learner
  • Must possess enthusiasm for helping on all aspects of marketing and graphic design projects
  • Ability to multi-task and prioritize. Able to run different kind of projects simultaneously and work with tight deadline

Extra:

  • desire and can contribute and enhance KEEN’s unique culture, philosophy and core value
  • Can work harmoniously within a diverse environment, with a wide variety of people and with every level of the team
  • Are eager to take on additional responsibilities and expand knowledge of both the company and footwear industry
  • Are professional, flexible, energetic, creative, resourceful, positive attitude, detail. Maintain a high level of personal responsibility, accountability, ownership and integrity and possess enthusiasm helping on all aspects of marketing
  • Use effective communication and seek growth and learning opportunities

Region

South Holland

Contact person

Mascha Manassen

Contact
Mascha Manassen
Mascha Manassen
Phone +31 (06) 5474 6105
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Digital Retail Marketing Coordinator EMEA