App Manager

Job Description App Manager

Are you ambitious and ready for the next step in the online app world? As the App Manager of this global jeans brand you will be in charge of the strategy and trading of the App channel! Working with this brand and different stakeholders you will develop & deliver strategies to drive app downloads, engagement (customer journey) and ultimately profitable increased sales penetration for this important sales channel. You will build out and deliver a dedicated trade & content plan for this channel as well overseeing the day to day management and maintenance of the brand's App proposition across all markets. Taking a customer first approach you will develop tactics to encourage better customer behaviours leading to increased loyalty & CLTV. Growth initiatives will span across (but will not be limited to) digital marketing tactics, CRM & loyalty drivers, trade mechanics as well as digital platform development. In order to achieve the App goals you will work closely with Digital Marketing teams & agencies, CRM, Digital Product & Development teams and HighStreet to build out the plan. Do you like to work in an international environment and are you ambitious to increase the growth of this amazing app? Please read the following.

Tasks & Responsibilities of the App Manager:

  • Develop and execute strategies to drive App performance in line with business growth target
  • Build out, manage and execute to dedicated App trade & content plan
  • Identify & deliver new functionality improving the experience of the consumers. Working with in house and 3rd party development teams to make it happen
  • Work alongside Digital Marketing, CRM & agency to drive app downloads and deliver profitable sales growth
  • Line management of App & Outlet Coordinator. Oversee App content management day-to-day ensuring site hygiene factors are maintained
  • Report back on App performance metrics. Suggest mechanisms to improve performance
  • Feed into Loyalty & CLTV projects as needed, recognizing the App as the go to channel for our most loyal customers

In this role you report to the Head of Digital Trade and you have one direct report

Company Profile

This Global (denim) brand is a place for collaboration, inspiration, and innovation. Working alongside like-minded people, feeding off one another’s energy and drive. This company is a place to express and grow your specialization, in a dynamic environment that values proactivity and innovation. Hands on to get things done, they strive to make the impossible possible!

Job Criteria App Manager

  • 2-3 years of relevant E-commerce experience in Apparel, Fashion and/or Retail Industry
  • Bachelor or Master degree in marketing, information technology or fashion
  • Solid experience in managing content of an e-commerce platform on a daily basis
  • A demonstrated affinity with Apparel and Fashion
  • 2-3 days at the office / working from home
  • Ability to generate E-commerce trends and performance reports with Google Analytics (or similar analytics tools)
  • Ability to work independently as well as in an (international) team structure
  • Fluent in English both speaking and writing


North Holland

Publication date


Contact person

Mascha Manassen

Mascha Manassen
Mascha Manassen
Phone +31 (06) 5474 6105
Je bekijkt de volgende vacature:
App Manager