Whether you are a Fashion, Cosmetics or Interior brand, the last weeks of the year are the time to shine! As everybody knows, this is the best time of the year to further sharpen your results. With extra opening hours on Sundays and/or evenings you want to make sure to get the best out of this hectic period and also have the staff to facilitate the extra hours and customers. This is not only the case for your Retail Store, but also for your head office. The holiday period is challenging for the entire organization. Is your organization all set for the Holiday Season? And do you have the workforce you need to make this busy period a success?
Make some additions to your workforce with our Flexible solutions
In the busy period where we are approaching the Holidays, it is important to make the most of the opportunities that arise. Who works in the Fashion, Retail or Lifestyle industry knows that this is the most intensive period of the year. Some organizations even have staff from the head office helping out in their stores. Which is not only important for excellent customer service but also great for employee engagement. It takes perseverance, and lots of energy to get through the busy period, whilst maintaining excellent customer service and stay on track with your sales goals.
As a Retail Store, you want to be able to rely on a strong Store Manager. Someone who takes care of customer experience, a solid staffing plan and who is also looking out for the turnover goals. Having enough people on your sales floor is more important in this period than ever. Despite the crowds, you of course, still want to prioritize customer service.
With two specialized recruitment consultants who focus on supplying our clients with staff like Store Managers and Retail Sales Associates and a high-quality candidate database, we are ready to fulfill your every need. Do you need enhancement for your sales team today? Contact Ellen van Beest (ellen@moversshakers.nl) for Retail staff in North and Middle region of the Netherlands or contact Clinge Kuijsters-Bakker (clinge@moversshakers.nl) for Retail staff in the South region of the Netherlands.
Give your clients a great Holiday experience
A part of the consumers will opt to head to online stores for their purchases, so they can avoid the crowds and shop in their own time. Despite that, there is a lot you can still do to get people to your shop. Of course, offering excellent customer service is key, but there are more things to do on top of that, to keep the holiday spirit alive. With the help of extra staff members, you can offer beautiful gift wrapping services. Visual Merchandisers can pay extra attention to Christmas or Sinterklaas decorations and you can offer in-store exclusive promotions.
Optimize prices and stock during the end of year sale and additional store opening hours in December
Despite the extra holiday traffic, a store can only be successful if all facets of an organization are in in great shape. With the help of strong Merchandise Planners, you enable all stores to directly facilitate the needs and desires of customers. This will help stores to maximize stock sales. A good pricing tactic will also contribute to sales and fewer items in stock.
At Movers & Shakers we have a Recruitment Consultant who is specialized in Merchandise Planning vacancies. Do you need reinforcement in your buying/merchandising department now or in the future? Hester Terpstra is your go-to person! You can reach out to her via hester@moversshakers.nl.
Promotions, discounts and standing out from your competitors
Communication is a third and important facet to be prepared for holiday madness. With a lot of extra promotions that have found their way to European retailers, like Black Friday and Cyber Monday, it is even more important for store associates to know which promotion is live when. This can only be accomplished if Marketing, Sales, Buying and Retail Management work together and have excellent communication.
Campaigns are usually designed in the head office long before they are active and are communicated to customers through newsletters. Before they want to check out the promotions in store, it is important that the store facilitates great visibility for active promotions. If a product is highlighted in an online campaign, you don’t want your customers having to search for it, you want them to spot it right away when they enter the store.
Is your organization ready for the Holiday season? If you are interested to discuss your current staffing plan with us, we look forward to helping you!
Happy Holidays!
